Jeff Tresidder/Creative Director

Kubota Tractor Corporation is well-known for building some of the world's finest tractors. Until recently it was lesser known that they also make the best compact construction equipment a contractor can buy. In order to separate themselves from the tractor brand, and build broader recognition as the engineers of most reliable machine you can buy for your construction site, they asked for a new and differentiating campaign look and feel. Fast-forward two years and they now enjoy a 15% increase in unaided awareness among the construction set, a wheelbarrow full of creative recognition, and being awarded the title of Construction Marketer Of The Year. 

Pardon the pun, but that's a well-constructed brand.