Jeff Tresidder/Art Director

If you've ever wondered who raises those appetizing looking crickets sold in pet stores as reptile food, here's your answer. Owner Gordy Vadis and crew ship 30 million crickets across the country every week. In an effort to generate consumer (the animals) pull-through we placed tiny ads in reptile/amphibian terrariums. We then made big posters from photos of them that were used as successful direct mail pieces.

Linda Birkenstock/Copywriter